Direct mail can be personalized to increase its appeal and demands attention due to its tangible nature and sporadic delivery. Internet data privacy concerns and countless pop-up ads are just a couple of the many reasons direct mail is still very relevant in our digital world. It provides a tangible method for reaching both loyal customers and potential diners. Contact our team to discover how we can help your direct mail convert prospects into satisfied customers.Direct mail marketing is a proven method to help gain customers at quick-service restaurants. Not paint-by-numbers, checking items off a list but getting your customer (or donor) to say “Yes! Take my money!”Īt, our direct mail experts have decades of experience in helping companies develop winning successful campaigns. Ultimately, a direct mail call-to-action is just about that. With the right strategy, a clear and compelling call to action triggers that last step on the path you’ve carefully laid out for your prospect. And for any readers who skim headlines and subheads to quickly understand your pitch, this move will bring them along as well. Try a separate box with shading, or maybe an arrow, use readable (not fancy) type, be bold, be BIG. So set your call-to-action apart in some way that the person reading your mail knows exactly what to do. If it’s only in 1 or 2 places on a large, complex mail piece, that’s a problem, too. If they have to look hard to recognize or even find your CTA, that’s a problem. That next step should be obvious, but … is it? Your copy and design have successfully moved your customer to the point where their next move is obvious.
Direct mail examples free#
With a free multichannel campaign run on this platform, the ridealong image has its own tagline that can get the recipient to take advantage of an online offer before the mailer reaches your home mailbox. USPS Informed Delivery gives you another option. NFC: “Tap here with your NFC-enabled phone to respond to this offer” VDP-enabled maps: “Follow this route to our new, safe office location”
Direct mail examples code#
QR Codes: “Scan this code for your personalized free quote” There are more channels open than ever before for you to engage with your customers consistently and meaningfully. Traditional calls-to-action (mail, phone, website) are getting some company. Your customer has no time to lose, they have to get “it” done immediately … or close to it at least.įor limited-time offers, as well as sales, consider the likely shelf life of your mailer, and make your deadlines clear.
“Act now – supplies are running out” is a classic call-to-action because it’s based on fear.
In a few words, your CTA should answer their question “What’s in it for me”?” Instead of a generic call-to-action, look for ways to describe how the prospect or customer will benefit from responding to your mailing campaign. org and we’ll match your membership 3-to-1!” “Order your new phone today and get FREE shipping or FREE curbside pickup at our store”.“Call for a FREE 401(k) consultation and investment guide”.There’s no better way to put this: Tell them what you want them to do.ĭo be specific, whether your goal is to sell (or cross-sell or upsell), generate leads, or prompt a donation. Here are some tips for a more effective direct mail call-to-action resulting in more customers and greater sales. Some marketers don’t pay enough attention to getting this right. Whether you prefer that process or another one, your mail’s ultimate goal is to engage the prospect and keep them involved until they have to make a decision. The classic formula, AIDA, describes how you move the recipient through a process of Getting Attention, Creating Interest, and Developing Desire, and Propelling Action.
Think about how it all comes together – your strategy, your list, your offer, your copy, and more – when your direct mail reaches your target audience. A direct mail call-to-action (CTA) is the most crucial part of a formula that results in a successful campaign.
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